For the past 33 years, Efekto has been
helping gardeners to create beautiful, bountiful and balanced gardens.
The company’s
range of fertilisers, insecticides, herbicides and fungicides
adhere stringently to government
safety regulations, and this, combined with the broad spectrum of
products offered and proven reliability over the decades, has ensured
the Efekto brand a place in every garden shed.
Efekto has blossomed into a major garden chemicals producer since its
small beginnings in 1974, as a division of the local Agricura Agrochemical
Company. Back then, its aim was specifically to supply agro-chemicals
in quantities small enough to meet the needs of the home gardener.
Since then, more than 500 products have been brought onto the market
by Efekto, with many of them becoming household names: Rosecare, Garden
Ripcord, Dursban, Shake-‘n-Grow and Wonder fertilisers, to mention
a few.
The company is not stopping there though: it prides
itself on providing whatever is necessary to make the gardening experience
more
convenient and enjoyable. So whether it’s high-tech chemical
remedies or natural products; a request for a single broad-spectrum
pesticide or a full range of products to target and control any number
of household and garden pests, Efekto aims to meet and surpass all
gardening and pest control needs. And new benefits in pest control
and plant care are continually sought through ongoing research and
development.
Much has changed over the past 30 years, including gardens.
They are no longer simply aesthetically pleasing green lungs, but have
rightfully taken their place as tranquil retreats and a source of intense
enjoyment for urban executive professionals, male and female. Bearing
this in mind, Efekto has created a holistic gardening solution to
reflect the requirements of this exacting
yet time-pressed market. Soon, people will be able to work with a network
of Efekto-trained garden experts and partners who will provide holistic
garden supervision. Incorporating the elements of plant nutrition (the
Wonder range of ‘classic’ chemical as well as organic fertilisers),
plant protection (pesticides, fungicides etc) and water care products
through specific products and management, Efekto will be a complete
garden resource.
Efekto’s position in the marketplace is backed by the solid foundation of its holding company, Ifula Holdings ("Ifula") a significant Black Empowerment company. Ifula grew out of a powerful heritage of equity companies, refined and integrated to form a strategically focused company well positioned to invest in niche organisations with unique differentiators. Ifula Executive Chairman Soto Ndukwana sums it up best: “We
have become one of South Africa’s best managed Black Empowerment
strategic management and investment companies by conducting business
responsibly and profitably.
We have achieved this by providing superior strategy, expertise and products
to our clients and partners, while utilizing a team of highly
motivated professionals, and by ensuring that our staff are trained
and motivated, whilst at all times empowering previously disadvantaged
individuals.”
Efekto’s domain also extends aggressively
beyond home gardens into three additional areas: turf management, farms
and public health. These new markets afford new scope for products
and services, and Eketo’s strategic partnerships in this arena
will ensure sustained innovation and cutting edge quality.
Efekto Empowerment
